While current LLM chatbots like GPT-4V bridge the gap between human instructions and visual representations to enable text-image generations, they still lack efficient alignment methods for high-fidelity performance on multiple downstream tasks. In this paper, we propose M2Chat, a novel unified multimodal LLM framework for generating interleaved text-image conversation across various scenarios. Specifically, we propose an M3Adapter that efficiently integrates granular low-level visual information and high-level semantic features from multi-modality prompts. Upon the well-aligned fused feature, M3Adapter tailors a learnable gating strategy to balance the model creativity and consistency across various tasks adaptively. Moreover, to further enhance the effectiveness of M3Adapter while preserving the coherence of semantic context comprehension, we introduce a two-stage M3FT fine-tuning strategy. This strategy optimizes disjoint groups of parameters for image-text alignment and visual-instruction respectively. Extensive experiments demonstrate our M2Chat surpasses state-of-the-art counterparts across diverse benchmarks, showcasing its prowess in interleaving generation, storytelling, and multimodal dialogue systems.